My Story

My Story  - When I was well over 50, I did something unconventional: I entered the youth-obsessed beauty industry.

What began as a curated natural beauty shop, Bloom & Bloom, in the heart of Copenhagen, evolved into something more personal - a brand born from years of listening to what women truly needed. 

I went into an industry which is very youth-obsessed, and it was not easy. People aren't used to seeing older entrepreneurs, especially in the beauty sphere.

 But I hope my example can inspire women like me to take back the power taken from them by outdated stereotypes. As a natural beauty enthusiast turned entrepreneur, I spent years observing, learning, and understanding what my customers were really searching for: precisely selected ingredients, easier routines, and simpler approaches to skincare. This intimate knowledge led me to close the shop and create something entirely my own. 

Today, I personally develop every Drop By Drop formulation in my in-house laboratory in Copenhagen, bringing together my philosophy of "slow beauty" with meticulous ingredient selection. 

Natural Deodorants 

My answer to the everyday essential - crafted with the same attention to clean ingredients and effectiveness as my skincare, but designed for daily confidence and comfort. 

Serums & Cleansers 

My core skincare collection, each formula personally developed by me to make skin happier one drop at a time. From cleansing to targeted treatment, these products embody years of experience in the organic beauty world. 

How I Create

I follow three core principles: 

I never use questionable, non-tested, or non-approved ingredients. I personally scan all elements to ensure safety and carefully inspect their effects for different skin types. 

Top-notch quality ingredients that do the job well and deliver on promises.

I pay exceptional attention to natural fragrance, using unique hand-made aromas and essential oils.